Your Favorite Waffles Brand Is Launching a Boozy Drink: Eggo Nog

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Eggo® Waffles have been a mainstay in American freezers for decades as a quick and simple breakfast alternative that may ease the stress of busy mornings.

Even if it isn't the healthiest choice for breakfast, the Kellogg's owned-brand has won over many consumers' hearts with its catchy advertisements and colorful packaging.

This holiday season, the classic freezer-to-toaster breakfast meal is developing and spreading to a new grocery store aisle. Eggo inspired an eggnog liquor.

Eggo Nog Appalachian Sippin' Cream is a new rum-based liqueur with cinnamon and nutmeg flavour notes made in conjunction with Sugarlands Distilling Co. It's like an Eggo Waffle.

Eggo Nog, which can be sipped on the rocks, is designed to be light and silky rather than the usual thick-drinking eggnog. Additionally, it adds some fun to Christmas cocktails, and you can even use it as a creamer in your coffee after dinner.

According to Joe Beauprez, Marketing Director for Eggo, the breakfast brand was motivated to create this boozy holiday beverage as a way to let consumers "L'Eggo" of the Christmas stress that is frequently experienced at this time of year.

Beauprez stated that the business developed Eggo Nog "to allow parents a delectable option to indulge in some well-deserved 'evening me time'" in a news statement announcing the introduction.

Greg Eidam, the master distiller at Sugarlands Distilling Co., thinks this was a wonderful experiment for his business as well.

We're thrilled to collaborate with such a well-known company as Eggo to produce this joyful and festive rendition of our well-liked Appalachian Sippin' Cream, he said.

Throughout the holiday season, Eggnog will be offered at a few select stores across the country. However, if you're already yearning to discover the irresistible nostalgic beverage nearby, use this store locator.

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