French fries may not be front and center when you think of Taco Bell, but that may soon change based on a recent announcement from the chain's parent company, Yum! brand.
The guys who brought us the Doritos Locos Taco and the Crunchwrap Supreme are toying with the idea of making fries a full-time menu item, giving fast-food rival McDonald's a run for its money.
The chain's fries are majorly popular, to be sure, but they've only made limited appearances on menus so far. They have become the most popular item in Taco Bell history.
We're looking at bringing fries back to the menu permanently, said Taco Bell CEO Mark King, who made the announcement during a presentation to investors on December 13.
These fries set themselves apart from other fast-food fries, however, in two important ways: They're seasoned with a special blend of spices, and they come with a unique pairing of nacho cheese dipping sauces.
Making them a permanent menu item could mean big money for the chain, which is convinced that keeping the fries available will increase sales times for lunch, dinner and fourth meals.
King also announced that expanding Taco Bell breakfast items may also be on the horizon. He also said the company is looking to lean into chicken, as "a large percentage of our business is beef and the Gen Z consumer wants chicken."
If his projections are accurate, it could mean tougher competition for McDonald's, its biggest rival. The brand behind the Golden Arches recently released its FANual Report for 2022, and it's no surprise that fries were the most-ordered menu item from last year.
King didn't reveal when these new changes will go into effect, so nacho fries fans will have to wait with bated breath. Until then, he certainly has a lot to live for.