Fool me once, shame on you. Shame on me if I get duped twice. We just have a hard time accepting it's true, which is how many of us are feeling about McDonald's significant announcement about retiring the McRib.
A "Farewell Tour" of the elusive seasonal McRib, a boneless BBQ pork sandwich, was announced by Mickey D's earlier this week.
The product will be offered once more, but just once, beginning on October 31. As soon as word of this development spread, fans questioned its accuracy.
The McRib was first introduced in 1980 and quickly rose to fame, especially considering that it was discontinued from menus and made into a seasonal treat only four years later.
Then, in 2005, Mickey D's announced the first McRib Farewell Tour, but added that, if customers expressed enough interest, the sandwich might come back. And sure enough, it returned for a second Farewell Tour barely a year later.
Jerome Elenez, a regional marketing director for McDonald's, defended the dubious decision in 2006 by saying, "There was such a great show of enthusiasm for the McRib last year that we decided to bring it back."
In the future, the McRib will once again be the star of McDonald's fall menu. This most recent visit felt more like a visit than anything else.
According to Kelly Goldsmith, a marketing professor at Vanderbilt University, "McDonald's is heavily relying on the scarcity marketing strategies right now."
Surprisingly, McDonald's itself doesn't seem to think the McRib is permanently obsolete. Even though the Farewell Tour 2022 was announced, Mickey D's left themselves some room for maneuver.
This year, McDonald's will fulfill your McRib nostalgia. On November 4 at 11 a.m. ET, McDonald's will debut a limited-edition collection featuring the sandwich. Here, you may shop.
Of course, McDonld's could be sincere in this situation. The McRib may truly be going away this year, and it's time we put an end to it.