Arby's is known for its inventive fast food offerings. The chain takes risks with its Real Country Style Rib Sandwich, Hushpuppy Breaded Fish Strips, and Curly Fry Vodka.
Arby's will re-release its most popular limited-time menu item. President Jim Taylor thinks reintroducing the Wagyu Steakhouse Burger is excellent business. "It was our most successful LTO (limited-time offer) ever," says Taylor. Ever-highest.
The burger, Arby's first, returns Nov. 21. 51% American Wagyu and 49% ground beef are prepared sous-vide and flash-fried. Location-based pricing starts at $6.99.
Arby's doesn't have a grill, so it needed a novel burger-making method. Sous-vide seals in luscious juices and quick-frying adds a unique crust. Taylor believes the sweet-smoky burger sauce is "to die for"
The inaugural run in May sold out more faster than Arby's expected. Taylor: "We expected to have it for 6-8 weeks." In two weeks, we sold out. Demand exists.
Taylor also recommends bringing back the Wagyu Steakhouse Burger because it adds value to the restaurant. "In recessionary times, consumers want bang for their buck, and I think our food does," he says.
"Burgers seem to be diminishing" This burger's uncooked patties weighs 6.4 ounces, which is 50% larger than McDonald's Quarter Pounder.
Taylor said Arby's has been preparing the burger's comeback since it sold out. The earliest it could return was late November. He said, "It's our holiday gift to America."
Taylor doesn't see the chain's ambition to innovate and challenge trends ending soon. "We're looking forward to our 12th straight year of same-store sales increase," he says.
He didn't speculate on future advancements, but he didn't rule out another burger. "The world of burgers is huge, and as the king of meats, there are many fascinating things we can explore in the future that visitors will like."